Thriving Through Change: Lighting Retailers Talk Strategy Amid Market Challenges

In today’s complex economic climate, lighting showrooms are navigating a perfect storm of rising tariffs, inflationary pressures, and shifting consumer priorities. Growth is still on the table—but only with smarter, more strategic approaches. Moderated by industry veteran Linda Longo, this timely panel assembles past Showroom of the Year Award winners to share real-world strategies for scaling retail operations sustainably and profitably.

From audience segmentation and digital engagement to loyalty programs and trade partnerships, hear how these leaders are adapting their businesses to retain core customers while attracting new ones—including homeowners, designers, architects, and builders—even in a challenging economic environment.

Moderator: Linda Longo
Panelists: Carla Snowdon, CLC, Tidewater Lighting & Design
Michelle Simanton, KIE Supply
Charles Silva, Bright Ideas